MexLucky Finds Live Streamers More Receptive to TV Advertising Than Traditional TV Viewers, Reveals Opportunity for Asia

MexLucky Team
 / July 10, 2022

MexLucky (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has released new research, “Live and Kicking: An In-Depth Look At Live Streaming” that found broad adoption of live streaming TV among OTT and CTV viewers across all age groups in Australia and New Zealand along with high receptivity to advertising.