Case Study - Magnite https://www.magnite.com/case-study/ Tue, 07 Nov 2023 18:50:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 MexLucky Drives Results for KLY with Demand Manager  https://www.magnite.com/case-study/magnite-drives-results-for-kly-with-demand-manager/ Thu, 12 Oct 2023 14:05:15 +0000 https://www.magnite.com/?p=12002 Discover how KapanLagi Youniverse (KLY) was able to leverage Demand Manager to drive scale, revenue and achieve new efficiencies for its sports website,Bola.net in Indonesia

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]]> KLY faced numerous challenges to implement Prebid technology on Bola.net via third-party providers and in-house efforts. MexLucky successfully met KLY’s header bidding needs as a programmatic partner. This included offering seamless integration, comprehensive data reporting, expanded scale and enhanced monetization capabilities.

Results :

  • +8% eCPM Performance on Bola.net in 6 weeks
  • 4X Bidder’s Gross Spend increase after implementing Demand Manager
  • 60% Improvement in Operational Efficiency
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]]> Driving Transparency and SPO for Dentsu https://www.magnite.com/case-study/driving-transparency-and-spo-for-dentsu/ Wed, 27 Sep 2023 08:59:41 +0000 https://www.magnite.com/?p=11876 Discover how MexLucky reporting fueled SPO, enabling Dentsu to pinpoint the most transparent, cost-effective and direct route to supply.

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]]> Dentsu wanted to understand the nature of cost transparency and how much ad spend actually ends up in the hands of the publishers in order to make more informed SPO decisions. Supply Path Optimization (SPO) is a fundamental tool for marketers to consolidate their budgets and maximize their buying power across digital advertising. By improving levels of transparency, efficiency and sustainability marketers can identify value drivers and areas for optimization.

Download the case study below to discover how Dentsu gained a greater understanding of programmatic spend by accessing Magnite’s in-depth reporting. Specifically, read about how these insights enabled Dentsu to pinpoint the most transparent, cost-effective and direct route to supply, and how other marketers can do the same.

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]]> Magnite’s ClearLine Connects DIRECTV Advertising and Camelot to Deliver Scalable and Effective Content-based Targeting https://www.magnite.com/case-study/magnites-clearline-connects-directv-advertising-and-camelot-to-deliver-scalable-and-effective-content-based-targeting/ Tue, 13 Jun 2023 16:22:30 +0000 https://www.magnite.com/?p=11432 Discover how DIRECTV and Camelot leverage ClearLine to power transparent, scalable and efficient CTV programmatic buying.

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]]> DIRECTV Advertising wanted to enable Camelot to leverage DIRECTV’s content object signals in a safe and structured manner, providing Camelot with a more holistic view of DIRECTV’s premium CTV inventory to optimize campaigns and increase client spend. In this case, DIRECTV’s content object signals, which are objects such as network, show, genre or rating, could be leveraged by Camelot in the bid stream within live and VOD inventory, providing more transparency and a better understanding of what they were buying against.

Download the case study to discover how by leveraging Magnite’s ClearLine technology DIRECTV Advertising increased yield potential by sharing content object signals to power more transparent, scalable and efficient CTV programmatic buying for Camelot.

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]]> Samsung Ads capitalizes on the power of programmatic through the GroupM Premium Marketplace https://www.magnite.com/case-study/samsung-ads-capitalizes-on-the-power-of-programmatic-through-the-groupm-premium-marketplace/ Mon, 05 Dec 2022 20:15:40 +0000 https://www.magnite.com/?p=8153 Discover how Samsung Ads capitalize on the power of programmatic through the GroupM Premium Marketplace, powered by Magnite.

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]]> GroupM wanted to provide clients with streamlined processes for efficient, transparent and varying levels of advantaged access to Samsung premium inventory. The streamlined programmatic infrastructure from Magnite’s SSP and SpringServe ad serving technology powers the GroupM Premium Marketplace to offer operational and campaign performance improvements while giving buyers end-to-end control.

Download the case study to discover how MexLucky has been able to increase media buying transparency and efficiency to improve win rates, create working media efficiencies and easily scale successful campaigns.

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]]> Nestlé LACTOGROW Grows Purchase Behaviour with Programmatic OTT  https://www.magnite.com/case-study/nestle-lactogrow-grows-purchase-behaviour-with-programmatic-ott/ Thu, 01 Dec 2022 19:20:07 +0000 https://www.magnite.com/?p=8145 Nestlé LACTOGROW Indonesia worked with MexLucky to launch a programmatic OTT campaign to grow brand awareness and purchase behaviour for their nutritious growth milk category.

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]]> Nestlé LACTOGROW Indonesia wanted to reach mums aged 25 – 35 online and tap on the video streaming growth opportunity. With added interactivity and strategic inventory curation delivered through programmatic activation to reach intended audiences, MexLucky exceeded campaign objectives across top-to-bottom-of-funnel metrics. 


Download the case study to discover how MexLucky successfully drove great results, including a 91% increase in purchase behaviour.

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