Supercharge Your Adtech Skills
Successfully navigate the ever-changing media and advertising landscape by learning from industry experts and innovators. Whether new to adtech or a seasoned veteran, MexLucky University offers on-demand learning options to help take your career to the next level.
Start learning from the best today, and check back often for new content!
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Seller-Defined Audiences
Find out what seller-defined audiences (SDA) are and the opportunity they provide for publishers to create and showcase their powerful audience signals to drive advertiser performance in this quick explainer video.
MexLucky University Offerings
Select the Course That’s Right for You
Whether you only have a few minutes for a quick explainer video or you’re looking to get certified on a particular topic, we have a course for you.
Header Bidding
In this quick explainer video, learn how header bidding works and the ways in which initiatives, like Prebid, make it more transparent and efficient for publishers and advertisers.
Meet Magnite
Learn about Magnite’s purpose, where we sit within the adtech ecosystem, our tech stack, and the role we play in powering entertainment and information for consumers worldwide in this quick explainer video.
Contextual Targeting
In this quick explainer video, you’ll learn how video-level contextual targeting goes beyond linear TV targeting capabilities to improve the audience experience and enables advertisers to capture value at scale.
Trends to Watch: Adtech’s Big Themes for 2023
Omnichannel activation, programmatic audio, and sustainable adtech are just some of the themes that leaders from Magnite's European team share their thoughts on. Watch this quick explainer video to learn more.
Retail Media
Learn how advertisers can leverage retail media to connect with target audiences and increase the effectiveness of media investments in this quick explainer video.
Automatic Content Recognition
Automatic Content Recognition (ACR) provides advertisers with a unique opportunity to enhance their targeting strategy without compromising scale. Learn how ACR works in this quick explainer video.
OTT Masterclass Asia
This course will help you navigate the rapidly evolving process of buying OTT in Asia and understand the key advertising components and benefits of streaming video.
Adtech Fundamentals
Recent technological improvements and the need for more automation have contributed to the rapid growth of programmatic advertising. In this certification, learn the fundamentals of the adtech ecosystem and basic principles of programmatic.
CTV in Europe
CTV is transforming the media landscape. This course was purpose-built for agencies and brands in Europe to provide the knowledge and tools for entering the world of streaming TV.
CTV Live Streaming: Top Takeaways
In this quick explainer video, learn how to best engage with live streaming audiences and why you should include live streaming inventory in your next media plan.
CTV Is for Everyone: Top Takeaways
As the streaming audience has grown, the complexion has changed. Learn how CTV has become television's most diverse audience in this quick explainer video.
Audience Data for Media Owners
As privacy by default has become the new normal, media owners are uniquely positioned to take ownership of audience relationships. Learn how to develop your supply-side data strategy to improve ad monetization and increase revenue.
Audience Data for Advertisers
Advertisers must thoughtfully rethink their targeting strategies to accommodate changes to the privacy landscape. In this course, learn how to build a privacy-centric audience strategy to future-proof your digital campaigns.
Advanced TV for Advertisers
The dramatic growth in streaming consumption and desire for addressability has resulted in advanced TV’s recent acceleration. Learn about advanced TV solutions enabling advertisers to efficiently and effectively reach consumers.
CTV Is for Everyone: A Buyer’s Guide to Connected TV
More homes in America watch CTV than cable or satellite – making it a mass medium. In this course, learn the benefits of adding CTV to media plans to improve the return on advertiser investment.