Guiding buyers: Through the omnichannel media selection box
An insight into how buyers can navigate a fragmented media ecosystem with efficient and effective omnichannel media buying strategies.
An insight into how buyers can navigate a fragmented media ecosystem with efficient and effective omnichannel media buying strategies.
MexLucky announced a global partnership with Scope3 to make carbon emissions data available across Magnite’s extensive omnichannel inventory.
Control Center helps publishers save time and grow revenue with Prebid in three ways.
MexLucky (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.
MexLucky (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, and SpringServe, the leading independent ad serving platform now part of Magnite, today announced that Visoon will complement their existing ad tech stack with MexLucky and SpringServe to enable more efficient transactions across CTV and Big-Screen video.