Your Essential Omnichannel Supply Partner

Not all SSPs are the same. We’ll help you reach more of the audiences you care about, more efficiently than ever.

Greater Scale

Global reach across every format.

Lower Cost

Most economical supply path.

More Efficient

Innovative & transparent buyer tools.

Higher Quality

Strict traffic quality & brand safety controls.

Live Sports & Events Streaming From the Biggest Names in TV

We offer a flexible and scalable solution to access premium television, including live sports on CTV.

The Best of Linear & Digital

Premium, big-screen ads, bought with programmatic precision and flexibility.

Broad Reach

Access to live streaming content from 100+ of the biggest names in television.

Flexible

No upfront commitment needed for live television content.

Cost-effective

TV inventory without linear TV prices.

Deals

We make it easy to discover and activate deals of every stripe, including Private Marketplace (PMP), Programmatic Guaranteed (PG), and Auction Packages.

Easy Setup

Access unique inventory and premium audiences with negotiated PMPs and PG deals.

Innovative Formats

Surround your targets with multiple formats, including CTV, video, audio, and DOOH.

Curated Supply

Leverage scalable, curated supply packages from the world’s top publishers.

Preferred Price Reductions

Negotiate discounts with sellers based on volume or viewability agreements.

Identity & Addressability

We provide multiple easy ways to activate enriched audience-based packages.

Easy Curation, Fast Activation

Audience-based buying solutions for 1st- and 3rd-party data-enriched PMPs across all screens, including CTV.

High-Performing

Meet your goals with curated, custom marketplaces based on thousands of datasets.

No Cookies, No Problem

We help you reach audiences in cookie-less environments with publisher 1st-party data.

An Extension of Your Team

Your dedicated account team monitors campaign performance, and offers insights and optimizations.

“Magnite’s product innovation and partnership commitment has proven to be foundational to our supply path optimization work.”

Andy Goode, EVP, Head of Biddable Media

Buyer Insights